Microsoft Management Summit (MMS), a technical conference aimed at increasing attendees’ technical expertise. This collaborative creative team effort included a cohesive campaign strategy, a comprehensive style guide, and produced creative assets, which included the attendee conference guide, that supported both demand generation efforts and on-site creative needs. The creative assets produced were pivotal in campaign performance.
![](https://mikaelwithak.com/wp-content/uploads/sena_thumb_001.jpg)
![](https://mikaelwithak.com/wp-content/uploads/2014/04/sansui_thumb_1.jpg)